Strategy is the Plan. Creative is the Proof.
The Marketing/Creative unicorn
Blending Boardroom Strategy with Real World Creative
Brands aren’t built on spreadsheets. Strategy isn't just pretty pictures.
I'm a unicorn, part CMO and part Creative Lead, offering a rare combination of executive-level marketing leadership and creative expertise.
Stop playing telephone between your strategy and your creative. I help companies create targeted marketing engines that are professional, engaging and on-brand. All in one place.
In high-stakes industries like Healthcare, Finance, Pharma, and Cannabis, there is often a massive disconnect between high-level business objectives and the creative work that actually hits the streets. You have a vision in the boardroom, but by the time it passes through a long line of VPs and agency ADs the "soul" of the brand is gone, or it looks so cool! but just doesn't convert.
By owning both the "Why" and the "How," I eliminate the friction, reduce the overhead of multiple hires, and ensure your brand looks and performs the way it should.
The Boardroom
(Strategic CMO)
GTM Strategy: Defining who you win against and how.
Revenue Ops: Ensuring your tech stack actually turns leads into customers.
Budget & ROI: Directing every dollar toward measurable business growth.
The Real World (Creative Lead)
Brand Identity: Creating the visual "moat" that protects your premium pricing.
Narrative Design: Turning complex B2B specs into a story that moves people.
Execution Excellence: Overseeing high-fidelity design that commands authority.
I'm Glen, a Boston art school guy from way back. I’m a designer by training and a strategic marketer by experience. I've been doing branding and marketing for over 20 years and running Hi Identity Branding since 2020.
I've been an ad agency pro, a partner in a branding agency, a freelancer, an in-house Director of Marketing, and even Chief Marketing and Creative Officer for cannabis brands.
Whether it’s driving a startup to $14M in three years, designing global pavilions for MassBio, or branding events for IBM, I know how to blend bold storytelling with measurable growth.
I’m the guy you call when you need a seasoned pro who can pick up the ball, respect the guidelines, and run with it.