CASE STUDY
Hypeline X is a vape brand with style. Coming out of the Pacific Northwest, Hypeline X launched their cannabis brand with their Fall/Winter Portland apparel collection.
I created the name, logo, icon system, apparel, and packaging design.
Brand Design
I kicked off the collaboration by creating a brand name, Hypeline X, that was ownable, unique, and memorable.
With an eye toward launching the brand with an apparel line, I created a flexible icon system for use on a wide range of apparel and packaging.
The inaugural line of streetwear apparel is based on a Portland, WA Fall/Winter palette featuring high-quality hoodies, Ts, and hats.
VIEW THE COLLECTION
I created a style guide with icon options ranging from simple to complex for maximum flexibility for future collaboration with artists and brands.
Style Guide
Apparel Line
Hypeline X is a lifestyle brand but their primary product is cannabis vape cartridges.
We created a series of hang cards and cartridge wraps for their inaugural product launch.
